Tim Peterson - President of Sales Automation Support

Tim Peterson


After retiring from a successful eighteen-year career selling Intel based hardware and Microsoft based enterprise software systems in 2000, I ran for U.S. Senate in WI. After the election was over and my campaign was unsuccessful in unseating the richest member of the US Senate, Herb Kohl, I re-entered the workforce joining the company I had boot-strapped with initial investment capital in 1998 - Sales Automation Support. Joining my partner, our founder, Michelle Keshel, we have been applying our sales support center functionality to help our customers get in the door at new opportunities and then close the door on their competition. We get them in the door with our Mobile Marketer™ personalized direct campaign drafting and fulfillment service. Then we help them close the deals with our Master Seller advanced proposal writing and consulting services.

Our primary market is Federal contractors going after highly competitive bids however we are equally valuable to sole proprietors getting started with their first direct mail campaign into the C-Suite.

We are looking to partner with innovative sales organizations who understand the value in our uniquely mobilized direct campaign-scripting and fulfillment service offering.

Since 2011 we have helped our customers close over $3 billion dollars in award contracts. The action you should take is to contact us today. The benefit you will receive is a proven, repeatable sales process.

Summary of Skills

Project Management

Marketing Support

Teaming Support



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