Price-to-win analysis and pricing consultation services

Price-to-Win analysis and consultation services

In this competitive contracting environment having a superior technical proposal that is compliant is simply not enough. Too often, bidders are beat on price and all the effort and resources that went into developing the proposal is wasted; at least until the opportunity presents itself again on recompete.

Sales Automation Support is committed to creating an equally compelling pricing strategy to increase your chances of an award. If you’ve experienced too many losses recently due in whole or in part to pricing, let our team support your next effort.

  • Getting a foothold on your pricing is a complicated task. Our experts are up to that task and can walk you through the process from start to finish.
  • Contact a pricing expert today

Overview of our Pricing Services:

Whether you are looking for a strategies to bid an LPTA or Best Value opportunity, need assistance with Labor Category Salary Surveys, Price Model Development, or complete Price To Win analysis with Competitive Intelligence (PTW/CI), we have a solution.

Are you confident your pricing is competitive?

Pricing is one of the most important factors when it comes to deciding whether or not you are competitive for any given contract.

Focus Areas:


SAS will assist you with achieving the competitive range for the type of opportunity you’re pursuing. Though the client has the ultimate decision in regards to price and the various cost elements, as your advisers, we will team with you to review any components that could be approached differently to better your bid.


There are certain strategies and methods that can be applied to ensure the price is appropriate for the opportunity. For LPTA, having any non-required cost elements as part of a proposal will most likely lead to a loss. For Best Value, knowing how to assess your differentiators is just as important as ensuring you are bidding within the competitive range.


We review all pricing to ensure its integrity. Depending upon the complexity of an opportunity, different formulas must be used appropriately and consistently while any information pulled from other areas in the model must be precisely targeted to ensure an accurate price.


All cost elements are identified and appropriately accounted for during our review of the opportunity. These elements are then populated into a uniquely prepared pricing model for our clients. The typical output of the model is either a direct submission requirement or is used to complete a provided evaluation model such as a government price evaluation model.

Pricing can be the difference between a win and a loss

Speak with one of our pricing consultants about your next project

Ben White - Pricing Consultant

Ben White

Pricing Consultant

Office: 262-754-8712

Mike Goldman - Pricing Consultant

Barry Shipley

Pricing Consultant / Proposal Writer

Office: 262-754-8712

Want to learn more about our pricing services?

Speak with one of our pricing experts today. We'll be able to help you fully understand the pricing requirements for your proposal and give you an idea of what it will take to develop your competitive pricing data.